Le Centre Commercial Sans Commerce, Paris (France), Cité de la Mode et du Design

2010 October 22 - 25

Paris, Cité de la mode et du design

Installation for Chic Art Fair Solo Projects.
Other artists shown : Ghyslain Bertholon, Dominique Dehais, Gerardo Di Crola, Breaded Escalope, Isabelle Frémin, Phillipe Hérault, Igor Jozifov, Patrick Lebret, Ana Lee-Karkar, Cécile Le Talec, David Miguel, Gilles Ouaki, Tom Price, Régis R., Edouard Sautai and Benxing Song.
Curators : Patricia Maciesz and Adrian Sanders (for Halfslant).
Cité de la Mode et du Design
34, quai d’Austerlitz
75013 Paris

Friday October 22 – from 12:00 AM to 8:00 PM
Saturday October 23 – from 12:00 AM to 9:00 PM
Sunday October 24 – from 12:00 AM to 8:00 PM
Monday October 25 – from 12:00 AM to 5:00 PM

The artist-curator team Halfslant (Patricia Maciesz and Adrian Sanders), in collaboration with the artists shown in the project, has taken over the ground floor of the Cité de la mode et du Design to create a utopian commercial center where tangible goods are replaced by ephemera and ideas.

Halfslant’s site-responsive installation places art in a dynamic context where the audience is encouraged to consider each work as part of a greater whole. The Commercial Center Sans Commerce engages not only artists but actors, designers, and professionals from a variety of backgrounds to construct the fictitious utopia of a commerce-free shopping mall. With a new art fair, a new building and a new purpose, The Commercial Center Sans Commerce offers a vision of what this future commercial center could be. Instead of lifeless decoration, contemporary art provides the permanent fixtures and thematic touch-points of the space. Art work helps develop a fiction that reflects the architectural optimism of the building itself; a place were ideas are realized and where the future potential of the space is pushed in new directions.

The installation juxtaposes the shopping mall with the reality of a so-far unused commercial space, projecting both the shortcomings of the American dream and the potential of a new kind of interaction – one where exchange is expressed not through commerce but through the shared experience of the space between artists and viewers. By walking through the installation, viewers catch a glimpse of a future that is worthy of the aspirations the building inspires: rethinking, rebuilding, and ultimately renewal.

Shown in this exhibition

On the Brink - video still

On the Brink

Copyright © 2016 Laurent Fiévet